We started with a family of simple shapes. Each shape was meant to loosely represent a unique, individual creative field in our city.
We then began to bring the shapes together in varying combinations, playing with scale, proportion, color and motion, to create a series of striking compositions. This allowed us to show how the different creative industries in Nashville are unique and important individually, but can also come together create something special and unexpected. This approach provided a vibrant playground for creating visuals that could stand out and communicate the message of Nashville Design Week 2020.