Project Name
Directing
Animation
Illustration
Animation
Illustration
Payments infrastructure for SaaS companies. Paddle offers SaaS companies a completely different way to sell. Instead of assembling and maintaining a complex stack of payments-related apps and services, we provide an all-in-one solution. Needed a video to reflect their new rebrand + explain their product/benefits that would feel different than avg SaaS co.
Finding balance of artful and accessible
Write me more intentionally to say: Video combining animation and live action. Use range of techniques with main cornerstones - animated type, illustration and live action (repurpose stock footage). Really dynamic and finding balance of artful and interesting but also clear and accessible
Write me more intentionally to say: Video combining animation and live action. Use range of techniques with main cornerstones - animated type, illustration and live action (repurpose stock footage). Really dynamic and finding balance of artful and interesting but also clear and accessible
Finding balance of artful and accessible
Write me more intentionally to say: Video combining animation and live action. Use range of techniques with main cornerstones - animated type, illustration and live action (repurpose stock footage). Really dynamic and finding balance of artful and interesting but also clear and accessible
Finding balance of artful and accessible
Write me more intentionally to say: Video combining animation and live action. Use range of techniques with main cornerstones - animated type, illustration and live action (repurpose stock footage). Really dynamic and finding balance of artful and interesting but also clear and accessible
Working with client needs
As Paddle was experiencing the learnings and deep dives of a rebrand, we could take their findings in real time and improve the video to build a stronger story than original, tightening into the best message and visual approach to sell their offerings and create excitement.
Client
Paddle
Directed By
Lasso
Creative Direction
Allen Laseter
Producer
Lindsey Laseter
Paddle Brand Team
Jonathan Mayes
Bianca Dragan
James Newman
Bianca Dragan
James Newman
Art Direction & Design
Allen Laseter
Animation
Mathijs Luijten
Reece Parker
Erik Righetti
Allen Laseter
Reece Parker
Erik Righetti
Allen Laseter
Music & Sound
Jeff Moberg